Joe and Todd discuss different methods used by creatives and vendors to leave a signature touch that will have a personal impact on their clients.
S2E7 The Personal Touch – How to Leave Your Signature in the Most Unexpected Way
1. What is your signature? How do people know it is you/your company?
2. We have a signature color for our office, our stationary, anything that is related to our branding. People have come to associate it with our work.
3. Try to be intentional and thoughtful in how you approach relationships.
4. Look for ways to communicate a vision without the usual elements. Bring in a new way showcase it.
5. Think about how you can make something simple extra special.
6. Leave a mark and stand out from the crowd.
7. Do more than you clients expect. Exceed expectations.
8. Present client gifts after events or when they will be a pleasant surprise.